Asia is considered as the future market for America and Europe. China is in the focus of the interest - Europe increasingly understands itself as the most important partner for the trade relations. Other Asian countries have little opportunities to present themselves and their economic potential to the European countries and business enterprises. And this despite of many years of experience with initiatives and projects and long-term relationships between enterprises of the respective countries.
 
Indonesia belongs to those Asian countries, that have been showing an above average economic growth and a continuously rising gross domestic product for years and which therefore represent an attractive alternative for the commitment of European companies in Asia. Beside that Indonesia offers a middle-class economic structure, which differs very little from the structure of European and especially German medium-sized enterprises. Beyond that Indonesia, as one of the touristic points of attraction Asia, offers European enterprises working in the area of trade and the producing trade an attractive access to East Asian, Japanese and Australian target groups.
 
Relations between the states of the European Union and Indonesia already exist. German and other European business enterprises are also present, usually organized through associations or groups of interests. The activities of these organizations however stand in the shadow of the activities of the European countries and business enterprises with China. Moreover the information about the existing economic potential of Indonesia in Europe is not sufficient and often leads to misunderstandings and false estimations among decision makers of European enterprises and representatives from politics. The image of Indonesia and other smaller Asian countries is additionally coloured negatively through the one-sided and insufficient media coverage about Indonesia relating to the topic of global terrorism.
 
Indonesia as a potential partner of the European economy is not being picked out and presented as a central topic in Germany and Europe. The direct exchange with decision-makers in business however will develop into an important factor of success for the Asian countries.
 
DIV e.V. (German-Indonesian Federation) and EAF e.V. (European Asian Federation) with their cooperation partners have lined up to promote the economic potential of Indonesia in Europe with an information campaign starting in Germany and targeted at decision makers in business..

Cooperation partners are specialized on the development and implementation of European-wide campaigns. To achieve this, a high quality network and direct contacts are at the agency’s disposal. At the core these are:

Representatives of all major European institutions

Representatives of the „Europa Union“ and the European Movement

Representatives of the European economic associations

European associations and initiatives of SMEs

The European association of journalists

National economic associations and SME initiatives

High quality, branch-specific media partners

Included in advisory board of DIV e.V. is publisher and editor of „The Journal of Europe“, the only European-wide magazine of its kind. Through this partnership DIV e.V. also has the topic-wise access to the most important political representatives of the European Parliament, the Council of Europe and the European Commission as well as to the topics of economic policy in the markets of Eastern and Western Europe.
 
The focal point of our activities deals with the pressing questions of small and medium sized companies and entrepreneurs. Especially their relations and interactions with partners (banks, suppliers, customers, associations and economic interest groups) and the development of new markets. We see our work as a form of lobbying for SMEs.
 
The objective of these measures is to support enterprises oriented along their targets with the development of new markets or with the development of existing activities in the markets. To make this possible one needs to be able to work with a well-established organisation.
 
Synergies of DIV e.V. / EAF e.V. with its cooperation partners can be used excellently for the establishment of an Indonesian information program in Germany and Europe.